toto is a 900 square foot specialty retail store that is part of a new retail area on Concourse F of the Minneapolis – St. Paul International Airport. The store was developed by CBR Incorporated, the owner, and Architectural Alliance. Designers used a high level of quality materials and design concepts to differentiate and elevate toto from traditional airport retail.

At its core, toto is a trend gift store that features an ever-changing, eclectic assortment of the most unique offerings. Merchandise from classic to trendy is presented in more than 20 distinct themes that showcase, “the most current, must have” giftware. toto features an upscale environment that reflects today’s sophisticated tastes. Walls of eggplant purple and bay leaf green complement cherry wood fixtures accented with frosted glass. Custom designed carpeting augments a comfortable yet high-end experience. With its open storefront and welcoming signage and displays, the store goes the extra mile to attract passengers. This is particularly important as travelers typically have a multitude of other things on their mind besides shopping. Yet, if they pause, they are likely to realize they have some extra time on their hands. Likewise, the store is thoughtfully laid out to allow ease of movement. This is critical as a large portion of customers may have hand luggage.

The concept, which has also been implemented at the Pittsburgh International Airport, is intended to be a branded store with multiple locations designated for airports around the US.